After years as the market leader for vacuum cleaners, engineering giant Dyson just dove headfirst into the beauty world with the release of a space age looking hair dryer that claims to be almost inaudible to humans.
This sleek looking contraption was in development for five years at a cost of over $71 million, and utilizing the brains of 103 of the world's best engineers.
The result is a hair dryer that is not only gorgeous to look at, but powerful to boot. And healthier to hair.
"Hair dryers can be heavy, inefficient, and make a racket," Sir James Dyson said in a press release. "By looking at them further, we realized that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems."
The dryer is available in two color options and costs $399.99. There is also a limited edition version that comes complete with it's own leather carry case for $449.99. Both options carry a two year warranty and come with a selection of attachments.
Needless to say, if one shows up in our office, there will be a fight!